PELOTON AND DICK'S SPORTING GOODS PARTNER TO OFFER PELOTON EQUIPMENT AT MORE THAN 100 DICK'S RETAIL LOCATIONS NATIONWIDE AND DICKS.COM
Exclusive collaboration will allow Peloton to reach new audiences and will provide DICK'S athletes with access to top fitness products
Outside of Peloton's owned sales channels, DICK'S will be the only retailer to carry this selection of Peloton's connected fitness equipment. The collaboration is the latest effort by Peloton to reach new audiences, expand its total addressable market and drive Member growth, by having its products available at the largest
"Peloton is a powerful brand with a very loyal following and a product mix that's compelling for any fitness enthusiast," said
"This partnership is a natural fit for our brand and our Member acquisition goals," said Peloton Senior Vice President of Global Direct Sales,
Customers will have the opportunity to purchase the Peloton Bike, Bike+, Tread, Guide and select accessories in-store or online. DICK'S teammates will be trained by Peloton to be fully knowledgeable about Peloton's suite of equipment to help consumers choose the best products for them. At launch, deliveries will be fulfilled via Peloton's traditional expert in-home delivery and set up, with select purchases available for in-store carryout.
Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton's first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in
Driven by its belief that sports make people better, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.
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