PELOTON APPOINTS LESLIE BERLAND AS CHIEF MARKETING OFFICER
Industry Veteran Brings More Than 20 Years of Transformative Marketing Experience to the Company
"Leslie is an accomplished marketer, with proven experience guiding brands in transformation. She understands the critical importance of storytelling and engaging current and future Peloton Members," said McCarthy. "As we continue our pivot to growth, showcasing the magic that drives people to Peloton and keeps them so passionate and engaged is essential. She and the marketing team will play a central role in broadening our reach, appeal, and impact."
Berland previously served as CMO at
"Peloton is at a unique moment in its transformation journey, and I'm thrilled to be a part of it!," said Berland. "I'm a huge believer in the product, the company, and its potential. I'm inspired by Peloton's continued innovation and commitment to its current and future Members and see amazing opportunities ahead."
Berland will be based in
Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton's first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in
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